Born in Beirut in 1968, Fadia has lived across many continents, moving between Asia, the United States, Europe and the Middle East. That nomadic life shaped a worldview that runs through everything she builds: open, multilingual and deeply attuned to the human side of every encounter.
At 21, while living in Indonesia as an expat, she founded her first NGO, dedicated to leprosy patients. It was the first chapter of a life spent at the intersection of humanitarian work and design.
Safe World Peace
In 2005 she created Safe World Peace, the first fully non-profit jewelry brand in the world, still active to this day. Across these years she built her own world, weaving together humanitarian causes, glamour, design and lobbying.
Why Pure Serenity
At 55, Fadia wanted to put her knowledge and experience at the service of healthcare. Through Pure Serenity, she pursues a lifelong dream: health services that merge luxury and humanity, the first-class of health management, instilled with a human touch.
Pure Serenity stems from a personal experience. Diagnosed with cancer at forty, Fadia is no stranger to the world of hospitals and doctors. She experienced first-hand the turmoil of dealing with scattered medical advice and feeling helpless in the face of disease.
She also lived these experiences vicariously, supporting family members and close friends through their own medical journeys. The last few years have taught her that health is the most precious thing we have. With Pure Serenity, Fadia wants to help others navigate their medical journey with calm and clarity, by giving the proper tools and support to both patients and doctors.
Fadia enters every project whole-heartedly, with a sense of intention and meaning.